BIGBrain™ is ECG’s proprietary machine learning neural engine which, over time, and in conjunction with AdSignal™, learns how to optimize an ad account for performance metrics like ROAS and acquisition costs.
These optimizations factor in over 57 on and off-platform metrics such as: time of day, day of week, historical cyclical performance, CPMs, audience size, demographics, ad quality, interests, CTR, ad frequency, engagement rate, time-spent-on-page, bounce rate, and conversion rates.
The best part, is BIGBrain™ evolves alongside your brand. It intelligently expands and contracts to fit both long and short term goals.
BIGBrain™ works to continuously optimize your campaigns, ad sets, and ads to take advantage of scaling opportunities and preserve budget when overspending is indicated.
Creating ad variations at scale is the tip of the iceberg - BIGBrain™ not only allows for the creation of hundreds of ad variations, but analyzes each individual component against each unique audience to highlight winners.
Nothing is more upsetting than leaving money on the table. Yet it happens all the time. Never again will a stellar day be capped by budgets. BIGBrain™ intelligently adjusts budgets when ROAS is stellar.
Automated bid testing, audience testing, and creative matchups are the heart of BIGBrain™. The perfect combination of those three variables is discovered automatically without wasting ad spend.
Something magical happens when you deploy a technology that makes intelligent media buying decisions. Especially when it's supplemented with solid strategy and innovative ideas.
The results speak for themselves.
The outcomes were taken from a 60-day study of 17 ad accounts (across Facebook, Instagram, TikTok, Google, and Amazon), spend ranging from $100 - $10,000/day, and compared results from identical campaigns that were launched without the help of BIGBrain™.
CPMs across all funnel segments were, on average, 34% lower than ads launched without BIGBrain™.
Clickthrough Rates were 43% higher on BIGBrain™ campaigns.
Acquisition costs across all funnel segments were reduced by 37%.
ROAS more than doubled, returning a 117% increase in ROI compared to non-BIGBrain™ ads.
Epona Valley came to ECG seeking to improve the performance of their Facebook & Instagram Ads
Tom & Teddy needed help breaking into the US market. We achieved their results in less than 90 days.
The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.
Cereal School was launching in a hyper-competitive space and needed help with a perfect launch
Teeccino, the leader in Herbal Teas, needed help growing a stagnant Amazon Ads account
This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.
When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.
These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.
Struggling with ROAS? Can't increase ad spend and maintain profitability? Current agency hiding behind iOS issues? Let's talk.