Programmatic Advertising

Reach the right audiences anywhere and everywhere.

Reach the right audiences anywhere and everywhere with programmatic advertising. The marketing world is always moving at the speed of light, and it can be difficult for us humans to keep up! This is especially true if you’re handling marketing all on your own in addition to other business responsibilities like product development, sales, human resources, etc.

If you really want to get the best bang for your buck in terms of advertising, then you need to consider programmatic advertising. Our programmatic approach combines the right amount of human touch with the power of technology to get you the best possible results.

Leveraging a combination of proprietary tools - AdSignal™, BigBrain™, and The Playground™ we build a full-funnel, revenue-generating advertising strategy that optimizes the media buy, creative, and on-site experience.

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Our Approach to OTT/CTV

The intersection between experience, data science, and stellar creatives.

Opportunity Analysis

This initial audit and analysis provide us with the information we need to develop meaningful and effective campaigns for your business that also mesh well with previous campaigns for a cohesive brand voice and brand image. We also explore potential market opportunities based on your industry and specific products.

Creative Strategy

From there, we move on to the creative and strategic aspects of things. We have an in-house creative studio — ECG Productions — that is able to provide your brand with high-quality custom content that will appeal to your target customer. We also provide tactic recommendations in terms of potential areas to explore and exploit based on your current operations and future growth.

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Campaign Strategy

Based on your target customers, we can determine targeting specifications to reach the right people with the right content. We will also help you decide on a campaign strategy — whether you’re trying to get your name out there and raise brand awareness or convert sales for underperforming items.

Optimize for KPIs

From there, we ensure that our strategy is working as it should by optimizing against core KPIs. If any indicator is underperforming, we can take action to remedy the situation and get the campaign back on track.

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Once we have it all figured out, it’s time to do it all over again! We have learned that the process gets easier once we know what works for your brand and audience so that we can continue achieving amazing results.


Here's what separates ECG from the rest.

Something magical happens when you work with an agency who has managed $25MM in Programmatic ad spend, developed in-house technologies, and has the most advanced methodologies and strategies.

Experience The Difference
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1. Vetted Experience

ECG isn't an agency learning on your dollar. We've managed over $25MM in programmatic ad spend.

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2. AdSignal™

Our internally developed tool allows us to forecast on-platform ad costs to be surgical with timing of content and campaigns, budgets, and machine learning.

3. BigBrain™

Working in tandem with AdSignal™, BigBrain™ is our machine learning neural engine. Working 24/7/365, BigBrain™ is constantly monitoring your

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4. The Playground™

The most scientific testing framework, campaign-building and management system, The Playground™ is the most advanced media buying system, and no one else comes even close.

Featured Case Studies

Have a sec? You'll want to read the client results.

Programmatic Testimonials

Real Clients. Real Results.

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"The results speak for themselves"

This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.

Shelly Atkinson
CEO of T3Gear

"We couldn't be happier"

When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.

Caroline MacDougall
CEO of Teeccino

"Nothing short of incredible"

These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.

Jeff Snyder
Director of eCommerce, iFixit
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Let's talk about Programmatic advertising.

If you're looking for a way to target new audiences outside of Facebook and Google, you need to hear about the power of Programmatic. Let's talk.