Cereal School was launching in a hyper-competitive space and needed help with a perfect launch
Schoolyard Snacks - or Cereal School - came to ECG before their product came online seeking guidance on paid media strategy to break out into the burgeoning low carb market.
At the time they had just finished their formulation and were pre-revenue with no concept of how to market or sell their low carb cereal.
To strengthen the impact of the brand’s launch and help amplify awareness efforts, ECG crafted the Cereal School’s entire online marketing strategy with a focus on Facebook & Instagram Ads.
ECG built out their entire launch paid media strategy which included media buying and advisement on creative assets.
Through a thoughtful approach to prospecting, retargeting, retention, and internal advertising, ECG was able to drive a 7X Return On Ad Spend on $X,XXX/day ad spend.
The campaign to create demand for their product was so successful their production team struggled to produce ivnentory to keep up with the demand we were generating.