Google Ads

Google Ads that'll keep your competitors up at night.

No media strategy is complete without Google, but brands often struggle to leverage it. ECG helps clients advertise on Google successfully with a complete full-funnel strategy that works. We go beyond just search, with expertise in every Google Ad product, including Discovery, Display, Shopping, and YouTube.
‍
Unlike most agencies, we take a full-funnel audience approach, leveraging custom intent/affinity audiences, as well as in-market and detailed demographics. We emphasize an omnichannel creative strategy for YouTube to create cohesive messaging that resonates with consumers.

Leveraging a combination of proprietary tools - AdSignal™, BigBrain™, and The Playground™ we build a full-funnel, revenue-generating advertising strategy that optimizes the media buy, creative, and on-site experience.

Scroll down to learn more

Service Single - Agency X Webflow Template

Our Approach

The intersection between experience, data science, and stellar creatives.

Prospecting

Our approach to Prospecting is unique in that we deploy our testing framework called, The Playground. This allows us to quickly identify winning combinations of audiences, creatives, and offers, to ensure a Prospect's first interaction with your brand is both meaningful and profirable.

Retargeting

While first-click purchases are ideal, we recognize that a robust and thoughtful retargeting funnel segment is crucial. Through the use of our BigBrain™ machine learning engine, we are able to profitably identify winning audiences and creatives and pair them against appropriate budgets for maximum conversions.

Retention

Often times a Prospect joins your email list, SMS list, or follows/engages with your brand on social media without having ever purchased. These high-value audiences need to be uniquely engaged with in order to facilitate and encourage a conversion.

Reactivation

Increasing CLTV, reducing churn, cross- and upselling are all levers that can be pulled once a Prospect has become a customer. A well-thought out approach to this stage of the funnel will allow for a prospect-turned-customer to become a net-promoter of your brand.





Like This Approach? 

Differentiators

Here's what separates ECG from the rest.

Something magical happens when you work with an agency who has managed $200MM in Google Ads spend, developed in-house technologies, and has the most advanced methodologies and strategies.

Experience The Difference 

1. Vetted Experience

ECG isn't an agency learning on your dollar. We've managed over $200MM in Google Ads ad spend.

2. AdSignal™

Our internally developed tool allows us to forecast on-platform ad costs to be surgical with timing of content and campaigns, budgets, and machine learning.

3. BigBrain™

Working in tandem with AdSignal™, BigBrain™ is our machine learning neural engine. Working 24/7/365, BigBrain™ is constantly monitoring your

4. The Playground™

The most scientific testing framework, campaign-building and management system, The Playground™ is the most advanced media buying system, and no one else comes even close.

Featured Case Studies

Have a sec? You'll want to read the client results.

Epona Valley

How we helped a luxury fashion brand's ROAS go from 0.65 to 2.71X

Epona Valley came to ECG seeking to improve the performance of their Facebook & Instagram Ads

Tom & Teddy

How we accomplished 6 month goals in less than 90 days for this apparel brand

Tom & Teddy needed help breaking into the US market. We achieved their results in less than 90 days.

The Classic T-Shirt

How we profitably scaled this premium basics brand's ad spend from $200/day to over $3,000/day

The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.

Schoolyard Snacks

How we helped a low carb cereal brand launch a perfect go-to-market strategy

Cereal School was launching in a hyper-competitive space and needed help with a perfect launch

Teeccino

How we helped this brand reduce spend on branded keywords while growing revenue and reducing ACoS

Teeccino, the leader in Herbal Teas, needed help growing a stagnant Amazon Ads account

KissMyKeto

How we helped an industry-leading brand launch their most challenging product

KissMyKeto brought on ECG to help launch their bread to market. We exceeded their expectations.

Get Results Like These 

Google Ads Testimonials

Real Clients. Real Results.

Want to be on this wall? 

"The results speak for themselves"

This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.

Shelly Atkinson

CEO of T3Gear

"We couldn't be happier"

When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.

Caroline MacDougall

CEO of Teeccino

"Nothing short of incredible"

These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.

Jeff Snyder

Director of eCommerce, iFixit

Your message has been submitted.
We will get back to you within 24-48 hours.

Oops! Something went wrong.

Request a Quote

Let's talk about your Google Ads.

Struggling with ROAS? Can't increase ad spend and maintain profitability? Current agency hiding behind iOS issues? Let's talk.

hello@ecgagency.com

800.963.7038