No media strategy is complete without Google, but brands often struggle to leverage it. ECG helps clients advertise on Google successfully with a complete full-funnel strategy that works. We go beyond just search, with expertise in every Google Ad product, including Discovery, Display, Shopping, and YouTube.
Unlike most agencies, we take a full-funnel audience approach, leveraging custom intent/affinity audiences, as well as in-market and detailed demographics. We emphasize an omnichannel creative strategy for YouTube to create cohesive messaging that resonates with consumers.
Leveraging a combination of proprietary tools - AdSignal™, BigBrain™, and The Playground™ we build a full-funnel, revenue-generating advertising strategy that optimizes the media buy, creative, and on-site experience.
Our approach to Prospecting is unique in that we deploy our testing framework called, The Playground. This allows us to quickly identify winning combinations of audiences, creatives, and offers, to ensure a Prospect's first interaction with your brand is both meaningful and profirable.
While first-click purchases are ideal, we recognize that a robust and thoughtful retargeting funnel segment is crucial. Through the use of our BigBrain™ machine learning engine, we are able to profitably identify winning audiences and creatives and pair them against appropriate budgets for maximum conversions.
Often times a Prospect joins your email list, SMS list, or follows/engages with your brand on social media without having ever purchased. These high-value audiences need to be uniquely engaged with in order to facilitate and encourage a conversion.
Increasing CLTV, reducing churn, cross- and upselling are all levers that can be pulled once a Prospect has become a customer. A well-thought out approach to this stage of the funnel will allow for a prospect-turned-customer to become a net-promoter of your brand.
Something magical happens when you work with an agency who has managed $200MM in Google Ads spend, developed in-house technologies, and has the most advanced methodologies and strategies.Experience The Difference
ECG isn't an agency learning on your dollar. We've managed over $200MM in Google Ads ad spend.
Our internally developed tool allows us to forecast on-platform ad costs to be surgical with timing of content and campaigns, budgets, and machine learning.
Working in tandem with AdSignal™, BigBrain™ is our machine learning neural engine. Working 24/7/365, BigBrain™ is constantly monitoring your
The most scientific testing framework, campaign-building and management system, The Playground™ is the most advanced media buying system, and no one else comes even close.
Epona Valley came to ECG seeking to improve the performance of their Facebook & Instagram Ads
Tom & Teddy needed help breaking into the US market. We achieved their results in less than 90 days.
The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.
Cereal School was launching in a hyper-competitive space and needed help with a perfect launch
Teeccino, the leader in Herbal Teas, needed help growing a stagnant Amazon Ads account
This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.
When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.
These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.
Struggling with ROAS? Can't increase ad spend and maintain profitability? Current agency hiding behind iOS issues? Let's talk.