How we helped an industry-leading brand launch their most challenging product

Kiss My Keto enlisted the help of ECG Agency to to supplement their organic growth by building and managing their company's paid media strategy on Facebook / Instagram and Google.

More importantly, Kiss My Keto tasked ECG with planning the digital go-to-market strategy for their newest product: a low carb bread. They requested an incredibly aggressive plan to satisfy their goals for D2C & In-Store Sales

ECG directed Kiss My Keto's internal creative team throughout the creative development of their new assets.  

Using these intent specific assets we built out a prospecting, retargeting, and retention campaign for Facebook / Instagram using a proprietary method of building look-a-like audiences.

Once we had a baseline for performance, ECG leveraged the use of AI / Machine Learning algorithms to further optimize campaigns through bid tests and advanced scaling strategies.

Their launch was a smash hit. We had to increase the allocated budget for the bread launch because we had exceeded the projected ROAS of 2X (at the end of the first 30 days we were at a 3.4X ROAS).

Our efforts also helped lift in-store sales of their bread in stores like Whole Foods, Fresh Market, and Target.