Brands are increasingly taking advantage of large followings on social media to promote their products and gain new customers. However, these followings don’t have to be their own! Social media influencers are able to effectively promote products based on the status and trust that they have established with their followers.
What once was considered unrealistic and far-fetched has turned into a bonafide marketing concept being utilized by brands big and small. However, finding and partnering with influencers can be difficult to accomplish on your own.
Instead, you should consider working with an influencer marketing agency like ECG to help you generate sales from customers, scale with macro-influencers, and source user-generated content on autopilot.
Our influencer marketing process begins by identifying the right products for influencers to promote. Oftentimes, these are going to be your best-selling products that are easy to use and show real results. That way, influencers can easily come up with compelling content that will drive followers to make a purchase.
Once we have identified the product, we need to identify the right influencers to partner with your brand. We have established relationships with dozens of influencers to make this process easier than ever. After all, you don’t want to be sorting through thousands of influencers then cold emailing them on your own! Instead, show that you’re a serious and reputable business by allowing your agency to reach out and initiate contact. We are able to negotiate and communicate effectively with influencers based on our experience and expertise in this unique marketing area.
After finding the perfect partner for your brand, we begin to test outreach messaging. Testing is an extremely important component of the process that you definitely don’t want to neglect. You don’t want to waste money on a partnership that’s using ineffective messaging! We’re able to avoid this issue by testing messaging and choosing effective and meaningful approaches to your target demographic.
From there, we work with the influencer to provide guidelines and expectations so that everyone is on the same page. We tell them what features they should emphasize as well as the general tone and feel we want to convey to followers. Overall, we want their voice to match your brand voice.
Finally, we round out the process by gathering and sharing data about the success of the partnership. We can use this data and information to learn, adjust, and constantly improve the process.
Something magical happens when you work with an agency who has managed over 300 influencer campaigns, developed methods of tracking performance, and has generated over $1MM in trackable revenue from Influencer marketing campaigns.Experience The Difference
ECG isn't an agency learning on your dollar. We've managed over 300 influencer campaigns.
We provide strict guidelines for content which allows us to ensure the content created is primed for conversions.
Knowing how to manage a creative influencer to ensure both quality of content and turnaround deadlines is key to a successful campaign.
Epona Valley came to ECG seeking to improve the performance of their Facebook & Instagram Ads
Tom & Teddy needed help breaking into the US market. We achieved their results in less than 90 days.
The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.
Cereal School was launching in a hyper-competitive space and needed help with a perfect launch
Teeccino, the leader in Herbal Teas, needed help growing a stagnant Amazon Ads account
This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.
When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.
These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.
If you're looking for a way to target new audiences by leveraging devoted audiences of an influencer, let's talk.