The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.
Classic T-Shirt enlisted the help of ECG Agency to to supplement their organic growth by building and managing their company's paid media strategy on Facebook / Instagram and Google.
More importantly, Classic T-Shirt tasked ECG with planning the digital go-to-market strategy for their newest product line.
They requested an incredibly aggressive plan to satisfy their goals in a heavily saturated space.
ECG directed Classic T-Shirt's creative team throughout the creative development of their new assets.
Using these intent specific assets we built out a prospecting, retargeting, and retention campaign for Facebook / Instagram using a proprietary method of building lookalike audiences.
Once we had a baseline for performance, ECG leveraged the use of AI / Machine Learning algorithms to further optimize campaigns through bid tests and advanced scaling strategies.
Within the first 5 weeks of engagement, Classic T-Shirt's ad account spend grew from $300 / day to over $4,000 / day with a 2.7x ROAS.
We had undercut projected acquisition costs by nearly 124%, and exceeded annualized revenue goals in the first 110 days of our engagement.