The Classic T-Shirt

How we profitably scaled this premium basics brand's ad spend from $200/day to over $3,000/day

The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.

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Paid Social


Facebook & Instagram Ads

Project Timeline

2019 - Now


Increased in ROI revenue

How we profitably scaled this premium basics brand's ad spend from $200/day to over $3,000/day

Project Overview

Classic T-Shirt enlisted the help of ECG Agency to to supplement their organic growth by building and managing their company's paid media strategy on Facebook / Instagram and Google.

More importantly, Classic T-Shirt tasked ECG with planning the digital go-to-market strategy for their newest product line.

They requested an incredibly aggressive plan to satisfy their goals in a heavily saturated space.

Project Execution

ECG directed Classic T-Shirt's creative team throughout the creative development of their new assets.

Using these intent specific assets we built out a prospecting, retargeting, and retention campaign for Facebook / Instagram using a proprietary method of building lookalike audiences.

Once we had a baseline for performance, ECG leveraged the use of AI / Machine Learning algorithms to further optimize campaigns through bid tests and advanced scaling strategies.


Within the first 5 weeks of engagement, Classic T-Shirt's ad account spend grew from $300 / day to over $4,000 / day with a 2.7x ROAS.

We had undercut projected acquisition costs by nearly 124%, and exceeded annualized revenue goals in the first 110 days of our engagement.

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