OTT/CTV

Your video ads will be where your competitors wish they were.

Expand your brand's reach far outside of the confines of Facebook and Google products, and tap into a new audience of potential buyers. Through OTT/CTV you can capture the attention and interest of in-market consumers who are viewing content on streaming services like Roku, Sling, and popular apps like Food Network, History Channel, and Discovery.

Thanks to our exclusive access to limited, premium inventory, ECG is able to position your brand in front of consumers unlike ever before. ECG also has the ability to track attribution from these campaigns with a proprietary and dedicated pixel; allowing you to make better informed decisions and retarget in ways that linear TV options have never been able to support.

Leveraging a combination of proprietary tools - AdSignal™, BigBrain™, and The Playground™ we build a full-funnel, revenue-generating advertising strategy that optimizes the media buy, creative, and on-site experience.

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Our Approach to OTT/CTV

The intersection between experience, data science, and stellar creatives.

Prospecting

Our approach to Prospecting is unique in that we deploy our testing framework called, The Playground. This allows us to quickly identify winning combinations of audiences, creatives, and offers, to ensure a Prospect's first interaction with your brand is both meaningful and profirable.

Retargeting

While first-click purchases are ideal, we recognize that a robust and thoughtful retargeting funnel segment is crucial. Through the use of our BigBrain™ machine learning engine, we are able to profitably identify winning audiences and creatives and pair them against appropriate budgets for maximum conversions.

Retention

Often times a Prospect joins your email list, SMS list, or follows/engages with your brand on social media without having ever purchased. These high-value audiences need to be uniquely engaged with in order to facilitate and encourage a conversion.

Reactivation

Increasing CLTV, reducing churn, cross- and upselling are all levers that can be pulled once a Prospect has become a customer. A well-thought out approach to this stage of the funnel will allow for a prospect-turned-customer to become a net-promoter of your brand.

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Differentiators

Here's what separates ECG from the rest.

Something magical happens when you work with an agency who has managed $25MM in OTT/CTV Ads spend, developed in-house technologies, and has the most advanced methodologies and strategies.

Experience The Difference 

1. Vetted Experience

ECG isn't an agency learning on your dollar. We've managed over $25MM in OTT/CTV Ads ad spend.

2. AdSignal™

Our internally developed tool allows us to forecast on-platform ad costs to be surgical with timing of content and campaigns, budgets, and machine learning.

3. BigBrain™

Working in tandem with AdSignal™, BigBrain™ is our machine learning neural engine. Working 24/7/365, BigBrain™ is constantly monitoring your

4. The Playground™

The most scientific testing framework, campaign-building and management system, The Playground™ is the most advanced media buying system, and no one else comes even close.

Featured Case Studies

Have a sec? You'll want to read the client results.

Epona Valley

How we helped a luxury fashion brand's ROAS go from 0.65 to 2.71X

Epona Valley came to ECG seeking to improve the performance of their Facebook & Instagram Ads

Tom & Teddy

How we accomplished 6 month goals in less than 90 days for this apparel brand

Tom & Teddy needed help breaking into the US market. We achieved their results in less than 90 days.

The Classic T-Shirt

How we profitably scaled this premium basics brand's ad spend from $200/day to over $3,000/day

The Classic T-Shirt needed to quickly and profitably scale their ad spend. Mission accomplished.

Schoolyard Snacks

How we helped a low carb cereal brand launch a perfect go-to-market strategy

Cereal School was launching in a hyper-competitive space and needed help with a perfect launch

Teeccino

How we helped this brand reduce spend on branded keywords while growing revenue and reducing ACoS

Teeccino, the leader in Herbal Teas, needed help growing a stagnant Amazon Ads account

KissMyKeto

How we helped an industry-leading brand launch their most challenging product

KissMyKeto brought on ECG to help launch their bread to market. We exceeded their expectations.

Get Results Like These 

OTT/CTV Testimonials

Real Clients. Real Results.

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"The results speak for themselves"

This review is incredibly easy to leave. Working with ECG has shown us what a good advertising agency looks like. My team is personable, on top of things, and wildly talented. Taking a look at our ad account before we started working with ECG and after they took over, well the results speak for themselves.

Shelly Atkinson

CEO of T3Gear

"We couldn't be happier"

When we hired ECG to take over our advertising, we were in a really bad place. Our previous agency were consistently underperforming and blamed everything on creative and iOS issues. Since working with ECG we've seen an incredible lift in performance -- using the same creatives, mind you -- and we couldn't be happier.

Caroline MacDougall

CEO of Teeccino

"Nothing short of incredible"

These guys are the real deal. There's no other way to put it. Daniel and his team are nothing short of incredible; always going the extra mile. They have truly become an indispensable addition to our marketing efforts.

Jeff Snyder

Director of eCommerce, iFixit

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Let's talk about OTT/CTV.

If you're looking for a way to target new audiences outside of Facebook and Google, you need to hear about the power of OTT/CTV. Let's talk.

hello@ecgagency.com

800.963.7038