Daniel Ehrlich

Hi, my name is Daniel and I am the managing director of ECG. Before founding ECG, I was hired as the Director of Operations for one of the largest multi-national beauty and cosmetics etailer in the world. During my time with that organization I was tasked with implementing a full-scale ERP, merging two wholly owned subsidiaries, designing and deploying scalable software architecture, and improving operational processes as it related to the eCommerce division.

One of my most rewarding, yet challenging, experiences of managing an eCommerce store (as I’m sure you’re very well-aware of) was attaining the highly coveted, yet frustratingly elusive, 90 day average site-wide conversion rate of 9.4%… during the slowest months. Achieving a stellar conversion rate wasn’t as simple as writing about it on this page.

My team of designers, developers, and myself spent months performing countless A/B tests on nearly every element of the site, across nearly every major device, operating system, browser, and screen resolution. My keen understanding of eCommerce best practices, thorough understanding of consumer behavior, and relentless testing allowed me to develop a set of skills specifically designed to improve eCommerce conversion rates.

A bit about me, personally -
My wife and I love to travel – we most recently visited Ireland and fell in love with the history, food, and people. I am an avid golfer and will occasionally pick up a tennis racquet when the Mrs. can’t find someone else with whom to rally. I love playing chess, listening to historic non-fiction audio books, and spicy food!

Background Experience

Accounting major turned advertiser, I base the success of everything we do here on ECG on one simple guiding principle: Are our clients making more money than before they retained ECG? So far the answer has been a resounding, 'Yes!'