Dr. Sarah, here's what I saw inside your ad account, why the current playbook will keep losing, and exactly how ECG fixes it. Built for you so you can compare apples to apples.
You've done world-class work on the science. The marketing partners haven't matched the rigor. Sixty days in, the spend keeps going out and nothing's coming back.
November launch. Vine reviewers crushed you on taste (predictable for a 100 percent plant-based stick pack). You pulled back from Amazon and TikTok and refocused entirely on Shopify starting March 1.
You brought on an ads team in March. Four to five creatives live. About 40 video creatives produced over two months. None have generated a single attributed sale through Meta.
CPCs jumped from roughly $3 to $5 or $6 while you were in manufacturing. Competitive, but absolutely workable with the right creative strategy. The category isn't the problem.
Your current team's plan is to "focus regionally on Florida, it's health conscious." That's a 2018 algorithm trick. It will not solve a conversion problem. Targeting is not what's broken.
Top of funnel works. Bottom of funnel collapses. That isn't a budget problem, a region problem, or a learning-phase problem. It's a creative and messaging problem.
Meta is showing your ads to the right women. The signal is clean.
They're interested enough to click. Hook rate is in range. Top of funnel works.
This is the breakpoint. They click. The creative doesn't convince them Vita-Fem is the answer.
The ROAS column wouldn't even render in Ads Manager. There's nothing to render.
After our call I scraped your Meta Ad Library so I could verify the diagnosis against the actual creatives. Here is every ad currently running, plus my honest read on each.
Targeting Florida because Florida is health conscious is shuffling food on your plate to make it look like you ate dinner.
This is the honest contrast between the playbook you're on and the one that actually moves Meta ROAS in 2026.
A static ad isolates one variable. You can't extract that learning from a 60-second video where ten things are happening at once. Order matters.
Audit the account. Map the audience's real language and pain points. Build the message-testing matrix that becomes the creative brief.
Test hooks, problem-agitation angles, and solution frames as static ads. Fast, cheap, isolatable. We find the winners before we shoot a single video.
Build video scripts off proven static learnings. Scale the formats that produce ROAS. Kill the ones that don't. Repeat the loop.
ECG is an award-winning DTC growth agency built around proprietary tech: AdSignal™ (forecasts CPM movement), BIGBrain™ (24/7 ML optimization), and The Playground™ (algorithmic testing framework).
You stay in the lab writing clinical studies. We handle every layer of the ad platform top to bottom. The only decision you have to make is which winning creative to scale.
Account audit, message-testing matrix, audience plan, offer architecture. Delivered as a written strategy doc before we publish a single ad.
Static and video ad production, ad copy, hook variations. Revision rounds until brand voice is dialed. In-house creative team, no outsourcing.
Day-to-day pacing, scaling winners, killing losers, and tier-based spend escalation as ROAS proves out. We manage the platform fully.
Real-time access, not "wait until next week's call." When something's working or breaking, we tell you the moment we see it.
Weekly reports with spend, revenue, ROAS, and CPA. No vanity metrics. Plus an operational recap so you know what your team did each week.
Whether you pick flat or hybrid pricing, you get identical team structure and deliverables. No tiered downgrades. Period.
Both options are month to month. No minimum ad spend. No multi-month lock-in. Same team. Same deliverables. Same care.
A fixed monthly fee. Clean, simple, no variable math.
Lower base. We only earn more when you do.
No long onboarding. No months of "discovery." You're already 60 days behind. Let's move.
A page and a half. Deliverables, payment terms, engagement terms. Nothing buried in fine print.
You, your team, me, and your dedicated account manager. We dig into brand, product, audience, integrations (Pixel, Shopify, Klaviyo, brand assets), and budget tiers.
You receive the written strategy and the first round of static creatives plus ad copy. Review, give feedback, approve. We may miss on brand voice round one. That's fine. We adjust fast.
Published same-day or next business day after creative approval. Recurring sync scheduled. The Playground™ testing framework starts grading creatives within 48 hours of going live.
If this diagnosis matches what you've been feeling, the next step is a single click. Pick the pricing model that fits, send it over, and I'll have the agreement back to you the same day.
Still deciding? Reply to my email or text me directly.
daniel@ecgagency.com · 800.963.7038